No jargon, no dashboards to decode. Here's exactly what happens between you opening the queue in the morning and the calendar filling up.
Five steps. They run every morning while you're driving to the first job — so by the time you grab coffee, the queue is already waiting.
Foreman looks at your customer database — who they are, when you last serviced them, what equipment they have, and how they've responded before. Every customer gets a score from 0 to 100. Higher scores mean they're more likely to book if you reach out now.
The score combines six signals: time since last service, lifetime spend, booking frequency, job type, response history, and equipment age. Customers with aging equipment and a long gap since their last service score highest.
Foreman writes a personalized message in your voice — not a template. It references their specific equipment, their last service, and what's relevant right now. You review every message before it sends. Nothing goes out without your approval.
Messages appear in your Queue. Read it, approve it, send. If you want to tweak the wording, you edit it inline. If a customer doesn't reply, Foreman sends up to two follow-ups, spaced a few days apart.
When a customer replies, Foreman reads the response and figures out what they want — book an appointment, ask about pricing, request a callback, or something else. Then it drafts your reply. You review, edit, send.
Active conversations land in Conversations. Replies that need a response are flagged so you don't miss them. Foreman handles the back-and-forth until the customer is booked or asks to be left alone.
When a customer's ready to book, Foreman reads your Google Calendar, finds available times, and proposes three slots. When the customer confirms, the appointment goes on your calendar automatically.
Every booking is traced back to the specific outreach message that generated it. So you always know exactly how much revenue Foreman produced — down to the dollar and the message.
Every time you edit a draft, Foreman learns. It tracks what you change and why, and adjusts future messages to match your style. The more you use it, the less you'll need to edit.
If you rewrite something — like removing a phrase you never say, or adding a line you always include — Foreman picks up on the pattern. After a couple weeks, the first drafts read like you wrote them yourself.
You stay in control of every send. Foreman just makes sure the right ones get drafted.