Most contractor software gets used once a quarter and forgotten. We're building Foreman for the morning — when the trucks are pulling out and the coffee's still hot.
We think contractor software should respect the trade. Foreman is built for the operator who already knows their customers — and just needs help calling them back.
A customer book worth six figures of dormant revenue. No time to work it.
Every home-service contractor we talked to had the same story: a customer book worth six figures of dormant revenue, and no time to work it. The list to "call back this spring" never got called back. The dispatcher meant to send the AC tune-up reminders. The owner meant to circle back with the customer who almost booked.
The tools meant to fix this — marketing automation, CRM blasts, mailers — produced spam. They didn't sound like the operator. They didn't know the equipment. They burned the relationship.
We thought: what if the system actually knew the customer? Knew when the AC was installed, when it was last serviced, what the customer asked about last time. What if it drafted in the operator's voice, and the operator just had to say yes?
A small team, a clear opinion, a long roadmap.
Foreman is early. We're a small team with a clear opinion and a long roadmap. We work closely with our first operators — almost embarrassingly closely. If you sign up now, you'll have our cell numbers.
If you're a contractor who's tired of CRM software designed for someone else's business — or an investor who thinks blue-collar America deserves software that respects it — we'd love to talk.
No autonomous sends. Nothing goes out without a human approving it. Trust is the product.
Revenue is shown as revenue. Drafts are written like a person wrote them. No engagement scores.
Approve a draft from a job site. Read replies between calls. Foreman works on a phone first.
One queue. One number that matters. We will say no to features that don't earn their pixels.
Every booking ties to the message that earned it. No black boxes, no vanity dashboards.
HVAC is a skilled trade. Our software treats it that way.
The team that builds Foreman reads every message. No bots, no ticket queues.